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As every HTML author knows, an HTML document has two parts, the header, between <HEAD> and </HEAD>, and the body, between <BODY> and </BODY>. Within the header there may be so-called META tags. One of these is the KEYWORDS meta tag.
The keywords meta tag is intended to provide search engines, when spidering a web page, with a list of words (called "keywords") which assist in retrieving the web page when someone searches the web using one or more of those keywords. (Keywords are also used by web services other than search engines, e.g., shareware sites.) However it is tedious to create a keywords meta tag by hand, especially for a large document, since you have to think of what keywords best characterize the web page. Keywords Meta Tag Generator assists in search engine optimization by automating the creation of a keywords meta tag based on the words most often used in the page and the way they are used (in bold, etc.). But the process of selecting keywords automatically requires more fine-tuning than simply identifying the most-commonly occurring words, which in any case are likely to be irrelevant words such as "for", "the" and "of".
Search engines follow links from one web page to another, indexing content as they go. If you want the search engines to know what a particular page is about, and rank it appropriately, you must include keywords in your text. This establishes your site's relevance for words that searchers use when they're looking for your product or service.
This program also provides the keyword density for the words found (this is the number of occurrences of a keyword divided by the total number of words in the document; see below for an example). This is useful information because if an important keyword has a keyword density of less than 1% it is less likely to be noticed by a search engine spider, whereas a word with a keyword density of more than 4% might seem suspicious.
How the Program Works
Keywords Meta Tag Generator works basically by counting the number of occurrences of words in your HTML document and building the keywords meta tag from the most-frequently used words (ignoring common words such as "the" and "which"). Thus the meta tag helps search engines by including the most commonly used words on your web page.
The program handles text in languages other than English (more on this below). It does not, however, just use word frequencies, but assigns more (or less or no) importance to words which occur: • in the title, <TITLE>...</TITLE> • in the description, <META NAME="description" CONTENT="..."> • among existing keywords, <META NAME="keywords" CONTENT="..."> • in a heading, e.g., <H4>...</H4> • in a table, <TABLE>...</TABLE> • in boldface, <B>...</B> and <STRONG>...</STRONG> • in italics, <I>...</I> and <EM>...</EM> • with larger or smaller font size, e.g., <FONT SIZE="5">...<FONT> and <FONT SIZE="-1">...<FONT> • within tags commonly used in conjunction with cascading style sheets, <DIV>...</DIV> and <SPAN>...</SPAN>
Of course, the HTML tags do not have to be in upper case, as above; they can also be in lower case (as in XHTML-compliant pages).
The program allows you to specify the weight (or emphasis) given to words occurring in these contexts. You can either just accept the default values (this generally produces good results) or you can fine-tune the weighting as follows: • Words occurring within a title, a description or an existing list of keywords will receive a weight of 0 to 90 (set the weight to 0 if these words are to be ignored). • Words in boldface (and in italics) can be given a weight of 1 to 9. A weight of 5 for boldface means that an occurrence of a word in boldface counts five times as much as a word which does not occur in boldface (ignoring other factors such as fontsize). Set this to 1 to give bold and non-bold words equal weight. The same applies for italics. <B>, <STRONG>, <I> and <EM> tags are supported. • Words within <TABLE>, <DIV> and <SPAN> tags can be given a weight of 0 to 9. Set this to 0 if words within, e.g., <TABLE> tags are to be ignored. These tags can be nested. The degree of nesting does not affect the weight (e.g., "cat" gets the same weight in <DIV>cat</DIV> as it does in <DIV><DIV>cat</DIV></DIV>.
The program automatically adjusts the weight given to words in <Hn> and <FONT> tags as follows: • Words in a heading <Hn> get a weight of 5 times (7 minus the heading level), e.g., words in <H5>...</H5> get a weight of 5 *(7 - 5) = 10 and words in <H3>...</H3> get a weight of 5 *(7 - 3) = 20. • The font size in effect for each word contributes to the keyword value (e.g., words in a phrase within <FONT SIZE="+1">...</FONT> will receive slightly more weight than words immediately preceding that phrase).
Pronouns, conjunctions, prepositions and number words are ignored. Unlikely keywords such as gerunds (e.g., "bringing") are also ignored (except where these are nouns in common use, such as "training").
As noted above, this program does not act directly on files located on your web server. It acts on files located on a PC. After the keywords meta tag has been created and inserted into your HTML document, that document must be uploaded to your web server.
The input file (the file which is acted on) must have a name with an extension which is either php or includes (but is not limited to) htm, e.g., html and shtml.
You can tell the program to ignore: • Short words, i.e., words with a specified number of letters (such as 3) or less. • Common words, e.g., "this" and "into" (This is the default option and should always be used.) • Words in a list of words to be ignored.
You can require that only words which occur a specified minimum number of times should be considered for inclusion in the keywords meta tag. This does not apply to words within the <TITLE> tag or words within the description or the existing keywords meta tag. Thus you can require that words in the body of the document must occur at least twice, yet words in the title, etc., will still be candidates for the meta tag even if they occur there only once.