Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This book is a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. The over 100 expert's advice can do for you what a company specializing in SEO does for consulting fees. By reading this book, you will learn how to do it yourself and will know how to tweak your site. The best money you'll spent on SEO/SEM Strategies - If you've spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization and attended big-name conferences, this $20 book is the best investment you'll make in SEO.
The authors do a phenomenal job of covering every phase of the process. From web programming, keyword research, copywriting to focussing on link building strategies. There's stuff in here from which everybody can benefit. Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding. No other books come even close to the variety of options that this book has.
You'll learn more about variations of SEO techniques from this book than any other source. So start here.
This book Covers: • Free Search Engine Optimization Tips - Why Your Website Needs Backlinks and How to Get Them • Search Engine Optimization - Effectively Using Keywords And Title Tags To Improve Rankings • Search Engine Optimization Rules - Three Rules to Help You Top the Search Engine Rankings • How to Eat the Very Large Elephant of Search Engine Optimization through 7 Tips of Wisdom • Writers and Authors - What You Need to Know About Search Engine Optimization - Part 2 • SEO Secrets Revealed - How to Employ Search Engine Optimization With a Deadly Effect • Search Engine Optimization Tips - 5 Best Search Engine Optimization Tips For Success • Why is Search Engine Optimization Potentially the Lifeblood of Your Online Business? • Directing Traffic to Your Website Through the Search Engine Optimization Scorecard • Internet Marketing Tip - You MUST Use Keywords in Search Engine Optimization (SEO) • Why SEO (Search Engine Optimization) Services is Important For All Website Owners • Web Design Means More to Search Engine Optimization Than it is Given Credit For and much more...