If you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools. If you are new or have played around with purchasing ad words, but never really understood enough to get the results you were hoping for - this is the book for you. Despite the high potential, it's a subject that can very quickly get complicated.
This book makes it clear how adwords work and how to set them up to your advantage, and miraculously, it does it all in a painless (okay, enjoyable) way.
If you've been wanting to take part in the biggest thing to hit advertising since the invention of the 30 second TV commercial, but didn't know how or where to start, buy this book and you'll be on your way.
This book is outstanding. You will find a massive topic, cut up into bite sized pieces and served up in business boosting scoops.
This book offers actionable ideas (no guessing what you're supposed to do), easy to digest material (great job teaching) and is easy to read (keeps you going)
Many books of this nature are dry and filled with lots of technical jargon. You will find this book like a ray of light... a breath of fresh air for non-tech people in a TECH world.
If you want a book that you will actually understand, that will get you excited about these topics and that you will actually implement, buy this book today.