"It's called The Run. Three-thousand miles of unforgiving asphalt from San Francisco to New York."

No speed limits. No rules. No allies. Armed with just his guts and instinct, Jack battles a field of the most notorious drivers ever assembled. Dense city streets, icy mountain passes and narrow canyons push his driving skills to the limit. Relentlessly hunted by the police, as well as the men who want him dead, Jack is racing for his life.

Need for Speed™ The Run Limited Edition
You are in a battle for your life. You need an edge because, in The Run, every second counts. Your Limited Edition gives you access to three elite cars and will extend your game play with five exclusive challenges.

KEY FEATURES – LIMITED EDITION

• Your Limited Edition Arsenal — The cops will see you in the Lamborghini Aventador, but will it matter? Open up this 700hp untamed beast on the highway and you'll see the fear in your rival's eyes. The Run across the U.S. wouldn't be complete without the Chevrolet Camaro ZL1. When your life is on the line the Camaro will be bullied by no one. Finally, who wouldn't want to drive the most highly anticipated car of 2011? The new Porsche 911 Carrera S and its raw power and pin point handling are exclusive to Need for Speed The Run.

• Your Limited Edition Events — Now that you have your elite cars, five exclusive racing events will put them to the test. The Limited Edition serves up fresh content, new opportunities to battle your friends on Autolog, and the chance to master your driving skills while earning bonus rewards and achievements.

Need for Speed™ The Run Carbon Challenge Series
Pre-order Need for Speed The Run and unlock two bonus cars and three events inspired by Need for Speed Carbon. Behind the wheel of the Corvette Z06, and Darius' famed Audi R8, you'll rocket around mountain roads and weave through narrow canyon passes while battling rivals at every twist and turn. Experience the thrill of Need for Speed Carbon all over again.

KEY FEATURES – STANDARD EDITION

• From the Golden Gate to the Empire State — Compete in The Run, an illicit race across the most iconic and treacherous roads from San Francisco to New York. There are no rules and no allies in the cities, deserts, mountains and canyons that stand between you and the finish line.

• You are Jack's Competitive Edge — Jack is in a race for his life, but he's got something the competition doesn't: You. Keep Jack one step ahead of the dangers from his dark past, both inside and outside the car. It's up to you to get Jack to New York in one piece and ahead of the competition.

• Beat Your Friends — Connect to Autolog. Compare your times against those that matter most. Compete to be the best. Autolog now tracks your entire career - making every second of every race count in the battle to be the fastest to New York.

• Racing Powered by Frostbite 2 — The powerful new Frostbite 2 engine, created by the award-winning DICE studio, advances technical achievements to deliver a gameplay experience with an unprecedented level of visual detail, environmental immersion, and emotional impact.

• Compete in High Octane Multi-Player Racing — The most accessible online racing experience ever offered. With matchmaking technology, join races already in progress instead of waiting in lobbies. Create a party with friends, pick a playlist of your favorite challenges and compete for supremacy across every stage of The Run. By mastering all of the playlists you can level up and earn access to exclusive vehicles, upgrades and abilities.