In the world of modern electronic music, good downtempo and IDM tracks exude real charm. So naturally, this kind of sound works well in multiple contexts: background and foreground, personal and social, alternative and mainstream, simple or sophisticated. CHARM's 31 construction kits are calibrated for success in pop songs, commercials, film, and multimedia presentations. Royalty-free and easy to use, CHARM also works across professional contexts, making this a go-to title for media producers at every level — just open a kit, layer a few of its exceptionally pleasant sounds on your timeline, mix to suit, and enjoy instant, high-quality music that will fit right in and stand up to repeated listening. Why settle for cheesy when you can have charming? Keep a CHARM in your music toolbox for those occasions when unanimous acceptance of your message is the primary objective. Produced by Adrian Walther.